Introduction to Visual Communications 
 ASSIGNMENT 12:  Typographic Scavenger Hunt                  Questions? Email AWDsgn@sbcglobal.net
Due: next class  
Use the Internet (and/or books, too! – check the Tri-C library) to find the answers to the questions below. A good starting point is a search engine like Dogpile.com, Ask.com, or Google.com. Type in words & phrases from the questions below, or simply search for "typography" or "history of typography."
TYPE your answers on a separate sheet of paper. Provide as much information about each answer as you can—include references (full website address or book title, author and page number). 
Use at least two difference sources for every answer. If you don’t list any source, you’ll get no credit for your answer; if you list only one source, the most you can get for that answer is one-half credit.
You need to find at least 10 of the answers and explain them clearly to get 10 pts. for doing the homework, but...
There's a fabulous prize for the person who finds all the answers and explains them best! 
1.	Did Gutenberg invent movable type? When? If not, who did, and when?
2.	What is the difference between a serif typeface and a sans-serif?
3.	The word "Grotesque" is used to describe certain typefaces. Why? What makes them "Grotesque?"
4.	Typography uses ordinary words to describe problems. In typography, what is a “widow”? What is a “river”?
5.	What is unique about the fonts “Verdana” and “Georgia”?
6.	What is anti-aliasing? How and why should it be used?
7.	What is kerning? Show an example of good kerning and bad kerning.
8.	Who is Eric Gill? What’s his connection to typography?
9.	List at least two websites where you can download free fonts.
10.	What is a dingbat? Show an example.
11.	Who is David Carson? Why is he famous as a designer?
12.	The letter "A" developed from the symbol for what animal?

Introduction to Visual Communication 
 ASSIGNMENT 13:  Typography In Action                                Questions? Email AWDsgn@sbcglobal.net
Due: next class							

Find at least 5 examples of magazine or newspaper advertising or editorial pages that use typography as the only visual element. This means there should be no art, photos or illustration, just type (letters). The only non-type element permitted is a company logo. Bring in the entire ad, not just a headline or part of it.
As with any type of visual communication, you will see various principles we have learned this semester being used to create hierarchy and emphasis. 
Find one or more examples that use each of the methods below to communicate its message:
		SIZE: Very large or very small type (describe on back)
		COLOR: Emphasis is provided by use of color (write the specific color scheme used on the back)
		CONTRAST: Emphasis provided by contrast of size, shape, etc. (describe on back)
		GESTALT: Use of any Gestalt principle (write the principle used on the back)
Specifications:
If sample is smaller than 8-1/2 x 11”, mount on 8-1/2 x 11” white paper.
Label the back of each sample with your name and information requested above.